Saturday, September 1, 2012

Nasr Mahrous and The Making (and Marketing) of Top Pop Stars



Sherine Abdelwahab, Tamer Hosny, Baha Sultan, Diab, Suma, Khalid Agag, Mohammed Foaud, Mohammed Mohie and a dozen more household name in Egyptian pop have all been branded and brough to the spotlight by one humble Egyptian man that goes with the name Nasr Mahrous, a music producer. Nasier owns the label Free Music and was the guy who made stars before Rotana ever could. He made and produced top quality songs turning them into hits. Nasr seems to be most proud of his collaboration with the late legendary singer Mohammed Roshdy.

the last thing, I have seen of his work was the music video for Baha Sultan, a really good one that cam elate last year. Nasr knows all about shots and production. Nasr is a producer, director, lyricist and and if needed to, he can sing. Nasr's father was a music producer before him and Ameer, Nasr's brother is one of the top sound engineers in Arabia. This is the work of an all Cairo family that likes the business and the art side of their work.

Nasr started in the 80s by selling cassettes and distributing them around Egypt. In the 90s he started releasing a series of various artists under the label Free Mix--those sold huge. That also included a Free Baby tape, that had many silly but lovable hits. Nasr uses a decent formula, which is making mix tapes for new names, if those names have hits, then he and produced them an entire album. Nasr has tried his hand on feature films by releasing Captain Hima, a romantic comedy with Tamer Hosny and Ziena.

Some of those stars might not work with Nasr's lable, but they still all refer to him as big brother who gives them advise as needed. Perhaps the two names who are considered Nasr's greatest commercial success, I would count Tamer Hosny and Sheine, they are the biggest money maker in Egyptian pop at the moment.


Making of "Soma - Da Habiby" كواليس كليب "سوما - ده حبيبي"


Making of "Shirene - Mabtefrahsh" كواليس "مابتفرحش - شيرين"

Making Of "Khalid Aggag - Wahdany" كواليس "وحداني - خالد عجاج"

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